“Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual, or sound elements. Their production quality is high, their dialogue is clever, their color palette is original, or their music is memorable. As a result, consumers often view the ads as almost a piece of art rather than a blatant sales pitch thereby pushing the frontiers of a visual narrative”. Creative Junction (PVT) Ltd.
FOR COMMERCIAL AND MUSIC VIDEO ENTRIES (including Case Studies)
Maximum Length; 5 minutes in commercials, 6 minutes in music videos
Great Storytelling If this were a book it'd be a page turner. Or, when viewing it has you think 'absolutely sharing this one, who won't relate to it?'
Best Direction When a performance is so on point that you feel the director's skills are successfully seeping through.
Innovative Digital Craft Aptly blending content with technology, made to create an engaging user experience.
Spectacular Animation An ode to those who imagine, and create... All while sitting behind a screen - not a camera.
Best All-Round Music Video "Unforgettable" says the viewer after repeated play...
Stellar Editing Telling a story by way of sensational editing techniques.
Exceptional Cinematography The WOW factor! That is to say, I can mute the sound and still have my eyes glued to the screen. A creative work of art. Stellar lighting, amazing camera work, and a unique visual way of telling a story.
Outstanding Visual Effects Holy $%#! Is this for real?! The answer we're looking for is no.
Creative Sound Design The feeling that you became a part of the commercial thanks to the sound surrounding you.
Memorable Branded Content All those videos you share that merge style with substance and resonate with you on an emotional level... only to realize that it's actually branded entertainment.
Our winning compilation reels can be viewed at The Paley Center for Media in New York and Los Angeles' permanent collection and are also a part of the British Film Institute National Archive.